In section "Analytics" you can see two of the most important statistics obtained from your Analytics account:
visitors vs page views
In this area you can see how many pages the visitors viewed.
A pageview is an access page and the amount that relates to them, gather all pages viewed. A page refresh or accessing the same page multiple times during a visit, include and gather values to the website
new vs. returning visitors
Measure the force of attraction of the site and the extent to which you encourage new users to return. You can also see the economic impact of new and returning users (for example, 30% of users conducted for 45% of recurring total transactions).
If a user returns to a site may mean he ouind useful information or had previous experience enjoyable. If he does not come back, maybe the website was not important for the user.
Analyzing a certain period of time, the value of a site depends on the number of those who return to the site, because this simple indicator defines true community site.