You have 3,000 RON a month to spend on online advertising and need to decide: Google Ads or Facebook Ads? The question sounds like it needs a single answer, but the right answer depends on one thing — where your audience actually stands in the buying decision. Google Ads captures... View article
Most online auto parts stores start with an aftermarket catalog, because it launches faster and covers a large share of generic demand. Moving to a complete catalog, with original (OE) parts alongside aftermarket, does not happen overnight - it happens in stages, as the store gains volume, more d... View article
An original auto parts store that also sells on eMAG or another marketplace quickly runs into the same problem: its own catalog has exact VIN-based compatibility, but the feed sent to the marketplace needs to communicate that same compatibility in a format the platform understands and validates a... View article
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