Practical guides on web development, online stores and digital marketing.
Quality Score is a diagnostic indicator, on a scale from 1 to 10, that Google Ads assigns to every keyword in an account, to show how your ads compare to those of other a...
Many digital marketers still talk about "lookalike audiences in Google Ads", even though that option no longer exists as such...
A sales funnel is the representation of the stages a person goes through, from the first contact with your brand to completin...
Retargeting is an online advertising technique that shows ads to people who have already interacted with your site, app, or s...
CPA (Cost Per Acquisition) is the average amount spent on advertising to get one conversion from a campaign: a sale, a comple...
CTR (Click-Through Rate) is the percentage of ad impressions that turn into clicks. It is calculated by dividing the number o...
ROAS (Return on Ad Spend) is the metric that shows how much revenue every leu spent on an advertising campaign brings back. I...
CPM (Cost Per Mille) is the price you pay for every 1,000 impressions of an ad, regardless of how many clicks or conversions...
A long-term online marketing strategy is not an "owned assets vs paid channels" debate. It's a positioning strategy. Paid cha...
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